![]() ![]() According to the organization, all the variables that might make a shelter effective or ineffective were simply unknowable and unpredictable. However, Consumer Reports essentially took a pass. ![]() ![]() The January 1962 issue of Consumer Reports, the flagship publication of the consumer education and advocacy non-profit of the same name, included a much-anticipated article titled “The Fallout Shelter: A review of the facts of nuclear life and the variables that bear on the effectiveness of a shelter.” Cold War consumers were eager for guidance from a trusted source of product evaluation. Hartman Center for Sales, Advertising & Marketing History. Post contributed by Joshua Larkin Rowley, Reference Archivist, John W. ![]()
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